They love your beers.
They'd happily give you €100,000 more.
You just need to let them. That's what I build: the channel that makes it happen.
€36,000 guaranteed in your first year. Six figures within reach as you grow it.
€36,000 guaranteed in your first year. Six figures within reach as you grow it.
They want to buy more beers.
They keep missing the chance.
You know them. They follow every release, tag you on Instagram, buy on your ecommerce store, come to the taproom, line up at festivals.
They'd never miss a drop. But sometimes they do. The notification gets buried. The limited sells out before they refresh. Their local beer shop didn't order. Life keeps getting in the way.
They'd happily pay direct, every month, so it stops happening. A monthly box at the door. First access to limited releases. A way to support the brewery they love and never miss a drop again.
They'd never miss a drop. But sometimes they do. The notification gets buried. The limited sells out before they refresh. Their local beer shop didn't order. Life keeps getting in the way.
They'd happily pay direct, every month, so it stops happening. A monthly box at the door. First access to limited releases. A way to support the brewery they love and never miss a drop again.
A Beer Club fixes that. Everything else stays the same.
You've already got the audience ready to pay. You're already packaging 8+ beers a month. You've already got the Shopify store. Everything's in place to build a Beer Club.
You already have
an audience
A Beer Club doesn't ask you to find new customers. They're already there. If you can name 50 of them right now, you already have a Beer Club running in your head. You just haven't built the channel for it yet.
You already package
8+ beers a month
A Beer Club doesn't ask you to change the way you produce. You build a box at the start of each month with the beers you package: hazies, fruity sours, seasonal drops, limited releases, whatever is coming out of the brewery at that moment.
You already have
a Shopify store
A Beer Club doesn't ask you to rebuild anything. Your Shopify store is the foundation. What's missing is the layer that turns one-off purchases into recurring orders. Money in the account on the 1st, every month, paid in full, no invoice to chase.
Meet RIWAKA.
The only Beer Club system built by a brewer for brewers.
Click anywhere on the card to see how the pricing card works.
Monthly Subscription
RIWAKA
Beer Club
Fresh Beer. Delivered Monthly.
€
60
/month
8 beers every month
Access to new releases
No commitment
Cancel or pause anytime
Try both states
This system got my brewery 18 sign-ups on day one with only 2,000 Instagram followers. That's €20,000 a year minimum. Imagine yours with the audience you've already built...
Antoine
Founder of RIWAKA.
Founder & Head brewer at Sparkle.
Founder & Head brewer at Sparkle.
Built for one brewery at a time.
Everything is built around your identity, never forced into a template. The Beer Club feels like part of the brewery, because it is. Here are four examples of how it could look. Yours would be its own.
Monthly Subscription
Inspired by
Beer Club
Fresh off the cosmic loom!
Eight beers delivered to your door every month. A small recurring lapse in your usual judgment. Pause whenever the mood passes.
€ 60.00/ month
- 8 beers, monthly
- Delivered to your door
- Access to limited releases
- No commitment
- Pause or cancel anytime
Monthly Subscription
Inspired by
Funday
Beer Club
Scotland's boldest sours, delivered to your door every month. Fresh, fruity, and unlike anything else.
£70/ month
12 beers every month
Access to every new release
No commitment
Cancel or pause anytime
Månedligt abonnement
Inspired by
Garden of Eden
Beer Club
Gå ikke glip af en eneste ny øl.
Bliv medlem nu.
360DKK/ måned
12 øl hver måned
Adgang til alle nye udgivelser
Ingen binding
Pause eller opsig når som helst
Four weeks.
From contract to live.
A fixed-timeline build that turns your Shopify store into a recurring revenue engine. Weekly checkpoints, Club live by Week 4.
I don't need to be anywhere near your numbers...
to build what you hired me for.
Handing a stranger the keys to your Shopify store is the part nobody talks about. It's where your revenue and your customers live. A little hesitation isn't paranoia. It's good judgment.
You're probably wondering: Will he see my numbers? What happens while he's in there? What if he breaks something?
Fair questions. Let's start with the biggest: I don't need to see your Shopify financials to install the RIWAKA Beer Club system, so I don't ask for them. Here's exactly how it works:
↗ How you give me access to your store without exposing your data
↗ How I integrate the Riwaka system into your Shopify store without breaking it
You're probably wondering: Will he see my numbers? What happens while he's in there? What if he breaks something?
Fair questions. Let's start with the biggest: I don't need to see your Shopify financials to install the RIWAKA Beer Club system, so I don't ask for them. Here's exactly how it works:
↗ How you give me access to your store without exposing your data
↗ How I integrate the Riwaka system into your Shopify store without breaking it
PRICING
Built once.
Paid once.
You pay €8,500, I build your Beer Club in four weeks, and the whole system transfers to you at launch.
Your risk.
Capped at zero.
The two guarantees behind the build, that no freelancer or agency will give you.
Hi there 👋
Thanks for making it this far down the page.
There's a good chance I already know why you're here.
You've built a great brewery. A real audience. Customers who actually care. But your revenue still leans on trade customers who order when it suits them and pay when it suits them, while your cold room and your bank account quietly carry the weight in between.
You need to diversify your revenue into something steadier. A direct channel. Recurring revenue. A relationship no one else controls.
I started Sparkle three years ago in Brittany, with no brewing experience and the energy you only have when you're starting from scratch. Two years in the brewpub, then we stepped into wholesale. Within months I felt the early signs of what you're feeling now.
So I leaned on my digital marketing and coding skills and built Sparkle a Beer Club on Shopify, custom-coded end to end, late nights at the keyboard. Day one, 18 people signed up. For a brewery with 2,000 Instagram followers, it wasn't a big number. But it felt like proof. That's €20,000 a year, minimum, in recurring revenue.
That's when it clicked: the real upside isn't for a brewery our size. It's for the ones who've spent years building an audience. The same system can unlock six figures for them. And that's why I built RIWAKA.
If you're one of them, thank you for taking the time to consider working with me. If you have questions, reach me anytime at [email protected].
There's a good chance I already know why you're here.
You've built a great brewery. A real audience. Customers who actually care. But your revenue still leans on trade customers who order when it suits them and pay when it suits them, while your cold room and your bank account quietly carry the weight in between.
You need to diversify your revenue into something steadier. A direct channel. Recurring revenue. A relationship no one else controls.
I started Sparkle three years ago in Brittany, with no brewing experience and the energy you only have when you're starting from scratch. Two years in the brewpub, then we stepped into wholesale. Within months I felt the early signs of what you're feeling now.
So I leaned on my digital marketing and coding skills and built Sparkle a Beer Club on Shopify, custom-coded end to end, late nights at the keyboard. Day one, 18 people signed up. For a brewery with 2,000 Instagram followers, it wasn't a big number. But it felt like proof. That's €20,000 a year, minimum, in recurring revenue.
That's when it clicked: the real upside isn't for a brewery our size. It's for the ones who've spent years building an audience. The same system can unlock six figures for them. And that's why I built RIWAKA.
If you're one of them, thank you for taking the time to consider working with me. If you have questions, reach me anytime at [email protected].
Antoine
Founder of RIWAKA.
Founder & Head brewer at Sparkle.
Founder & Head brewer at Sparkle.
Frequently Asked Questions
Questions brewers actually ask
Six honest answers to the things you're probably already wondering. If yours isn't here, bring it to the call.
Why pay €8,500 when a freelancer would do it cheaper?
A freelancer charges by the hour and builds what you brief. With me, you're buying a finished system from someone on the same side of the bar as you, plus two guarantees no freelancer will write down: live in 4 weeks, 50 members in 30 days. The €8,500 isn't paying for just code. It's paying for the version that actually launches and works.
What if we launch and only get 20 subscribers?
You won't, but if you do, I keep working the launch with you, free, until we hit 50. Most builds end at handover. You're alone with a system, and the numbers are your problem. With me, the opposite: my job isn't done until your numbers are. €3,000/month floor, €36,000 in year one. No matter how long it takes.
How realistic is the €100,000 number?
The math is 150 subscribers × €60 × 12 months. I guarantee the first 50 subscribers in 30 days. That's €36,000 a year, your floor. The climb from 50 to 150 depends on three things you control: your audience size, your marketing power, and how you run the Club month over month. I build the channel. You grow it. The floor is mine to deliver. The ceiling is yours to reach.
Why hasn't someone built this for craft breweries before?
The overlap, someone who can build the system and knows what a brewery actually runs on, is rare. I sit in it. I built this for Sparkle because nobody was going to build it for me. Now I build it for other breweries, to help them reach their €100,000 with a Beer Club.
Once you hand it over, what's actually mine?
Everything. The code, the design, the email templates, the configuration. Nothing on my side, nothing to take back. The landing page and Recharge sit in your Shopify store. The email flows sit in your email tool. The customer portal runs on your Shopify backend. What you pay €8,500 for, you own forever.
Can we really walk away when the Build is finished?
You can really walk away. Build to Own ends at handover. Full ownership transferred, no contract obligation. If you want to keep working together after launch through a retainer (launching soon), that's your choice, not your obligation.
BOOK A CALL
Book a Call with me and get your live demo.
Before we talk, I design a pricing card for your brewery. Free, in 3 days. Then we walk through it together on a 30-minute call.
