Notes on building Beer Clubs

Everything I have learned building a Beer Club for my own brewery, written down.
Pricing, members, recurring revenue, and how the Riwaka system installs into a Shopify store without breaking it.

Your fans have no time. Your Beer Club is the answer.

Your best fans see the release, mean to order, and never do. Life is full. A Beer Club turns that lost sale into a standing order and a monthly joy.

Recurring revenue is the healthiest money your brewery can make

A Beer Club fixes the oldest cash-flow problem in brewing: you pay for everything before the beer sells, then wait months for the trade to pay.

Why starting with one tier is the best thing you could do for you Beer Club

Why launching a Beer Club with one pricing tier almost always wins. How I got it wrong at my own brewery, and how fixing it doubled my members in a month.

The three people who actually sign up for your Beer Club

Three customer profiles I see again and again on Beer Club subscriptions, what each one wants, and why most breweries design for the wrong one.

Two new RIWAKA features your Beer Club page can't do without

Two e-commerce tools that turn every Beer Club visitor into either a subscriber or a name on your list, now included in every Riwaka build.

Your email list is the biggest asset of your Beer Club

Why your email list outperforms Instagram for a brewery, why alcohol brands are exposed to platform decisions, and what to build instead.

How you give me access to your Shopify store without exposing your data

The Shopify access I take to build your Beer Club, step by step. Why your revenue, customer data, and finances stay invisible to me throughout.

How I install the Riwaka system into your Shopify store without breaking it

How the Beer Club system goes into your Shopify store without touching your checkout, your live pages, or anything customers can already see.

A love letter to Riwaka 💚

They named you after a valley. A village at the top of New Zealand's South Island, on a river the Māori call Riuwaka. Riu, the interior of a canoe. Waka, the canoe.

The interview series

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Every piece in this series asks the breweries behind the best Beer Clubs in the world how they actually run them. Subscribe and the next one reaches you the day it publishes.

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