They love your beers.
You just need to let them. I build the channel that makes it happen.
50 members guaranteed at launch.
50 members guaranteed at launch.
They want to buy more of your beers.
They keep missing the chance.
You know them. They follow your releases, tag you on Instagram, order from your online store, line up at festivals. Your biggest fans, ready to buy.
They see a new post on the train home and think: I'll order tonight. Then dinner. Kids. Netflix. Tonight never comes.
No abandoned cart, because there was never a cart. Just a sale that quietly disappeared. Not to another brewery. To everything else competing for their attention.
It happens every month and it's the biggest leak in your online revenue: they want to buy more often than they actually do.
They'd happily put it on autopilot. A box arriving at their door, first access to limited releases, the brewery they love always in their fridge. No reminders. No decisions. No thinking.
They see a new post on the train home and think: I'll order tonight. Then dinner. Kids. Netflix. Tonight never comes.
No abandoned cart, because there was never a cart. Just a sale that quietly disappeared. Not to another brewery. To everything else competing for their attention.
It happens every month and it's the biggest leak in your online revenue: they want to buy more often than they actually do.
They'd happily put it on autopilot. A box arriving at their door, first access to limited releases, the brewery they love always in their fridge. No reminders. No decisions. No thinking.
That's called a Beer Club. And you already have everything it needs.
Three things make it work. Chances are, you already have all three.
You already have
an audience
A Beer Club doesn't ask you to find new customers. They're already there. If you can name 20 of them right now, you already have a Beer Club running in your head. You just haven't built the channel for it yet.
You already package
6+ beers a month
A Beer Club doesn't ask you to change the way you produce. You build a box at the start of each month with the beers you package: hazies, fruity sours, seasonal drops, limited releases, whatever is coming out of the brewery at that moment.
You already have
a Shopify store
A Beer Club doesn't ask you to rebuild anything. Your Shopify store is the foundation. What's missing is the layer that turns one-off purchases into recurring orders. Money in the account on the 1st, every month, paid in full, no invoice to chase.
Hi there 👋
I started my own brewery, Sparkle, three years ago with no brewing experience and just the kind of energy you only have when you're starting from scratch.
Two years running the brewpub, then we stepped into wholesale. Within months, I was experiencing something you probably know well: revenue that depends on trade buyers who order when it suits them and pay when it suits them, while your cold room and your bank account carry the weight in between.
So I leaned on my digital marketing and coding background and built a Beer Club for the brewery on Shopify. Custom-coded end to end. Day one, 18 people signed up. For a brewery with only 2,000 Instagram followers, that wasn't a huge number. But it was proof. Today we're at 38 members and climbing.
That's when it clicked. The real upside isn't for a brewery our size. It's for the ones who've spent years building an audience. The same system can take them to six figures.
That's what made me turn what I'd built for Sparkle into a separate project called RIWAKA: helping breweries turn the audience they've already built into recurring, direct revenue.
Thank you for taking the time to consider working with me.
If you have any questions, reach me anytime at antoine@riwaka.xyz.
Two years running the brewpub, then we stepped into wholesale. Within months, I was experiencing something you probably know well: revenue that depends on trade buyers who order when it suits them and pay when it suits them, while your cold room and your bank account carry the weight in between.
So I leaned on my digital marketing and coding background and built a Beer Club for the brewery on Shopify. Custom-coded end to end. Day one, 18 people signed up. For a brewery with only 2,000 Instagram followers, that wasn't a huge number. But it was proof. Today we're at 38 members and climbing.
That's when it clicked. The real upside isn't for a brewery our size. It's for the ones who've spent years building an audience. The same system can take them to six figures.
That's what made me turn what I'd built for Sparkle into a separate project called RIWAKA: helping breweries turn the audience they've already built into recurring, direct revenue.
Thank you for taking the time to consider working with me.
If you have any questions, reach me anytime at antoine@riwaka.xyz.
Antoine
Founder of RIWAKA
Founder & Head brewer at Sparkle
Founder & Head brewer at Sparkle
Custom-built for your brewery.
Everything I build is shaped around your identity, never forced into a template. The Beer Club feels like part of the brewery, because it is. Here are four examples of how it could look. Yours would be its own.
Monthly Subscription
Inspired by
Beer Club
Fresh off the cosmic loom!
Eight beers delivered to your door every month. A small recurring lapse in your usual judgment. Pause whenever the mood passes.
€ 60.00/ month
- 8 beers, monthly
- Delivered to your door
- Access to limited releases
- No commitment
- Pause or cancel anytime
Monthly Subscription
Inspired by
Funday
Beer Club
Scotland's boldest sours, delivered to your door every month. Fresh, fruity, and unlike anything else.
£70/ month
12 beers every month
Access to every new release
No commitment
Cancel or pause anytime
Månedligt abonnement
Inspired by
Garden of Eden
Beer Club
Gå ikke glip af en eneste ny øl.
Bliv medlem nu.
360DKK/ måned
12 øl hver måned
Adgang til alle nye udgivelser
Ingen binding
Pause eller opsig når som helst
Meet RIWAKA.
The system behind every Beer Club.
However different they look on the surface, they all run on the same engine. Take the tour, or click any marker to explore on your own.
Monthly Subscription
RIWAKA
Beer Club
Fresh Beer. Delivered Monthly.
€
60
/month
8 beers every month
Access to new releases
No commitment
Cancel or pause anytime
One month, two states
4 weeks.
From kickoff to live.
A fixed timeline with weekly checkpoints. Your Beer Club built, installed, and live on your Shopify store by Week 4.
I don't need to be anywhere near your numbers...
to build what you hired me for.
Handing a stranger the keys to your Shopify store is the part nobody talks about. It's where your revenue and your customers live. A little hesitation isn't paranoia. It's good judgment.
You're probably wondering: Will he see my numbers? What happens while he's in there? What if he breaks something?
Fair questions. Let's start with the biggest: I don't need to see your Shopify financials to install the RIWAKA Beer Club system, so I don't ask for them. Here's exactly how it works:
↗ How you give me access to your store without exposing your data
↗ How I install the Riwaka system into your Shopify store without breaking it
You're probably wondering: Will he see my numbers? What happens while he's in there? What if he breaks something?
Fair questions. Let's start with the biggest: I don't need to see your Shopify financials to install the RIWAKA Beer Club system, so I don't ask for them. Here's exactly how it works:
↗ How you give me access to your store without exposing your data
↗ How I install the Riwaka system into your Shopify store without breaking it
What if you launched next month?
Run the math on your own numbers. Drag in your Instagram following and your email list to see the members you'd likely land at launch, and what they'd be worth over a year.
PRICING
A Beer Club that gets better every month.
I build your Beer Club in four weeks. You pay nothing until it’s live, then one flat monthly fee to run, maintain and keep improving the system with you.
Your risk.
Capped at zero.
The two guarantees behind the build, that no freelancer or agency will give you.
Your brewery's biggest lost sale never shows up in Shopify
It happens in your best customers' evenings.
The people with money for good beer are the people with the fullest calendars.
Jobs that follow them home. Kids with schedules more complicated than their own. A phone with forty apps asking for something. Friends they keep meaning to see. A gym membership they feel guilty about.
Multiply that by everyone on your list whose weeks look like theirs. That is your biggest online leak, and Shopify will never show it, because nothing visibly went wrong.
No abandoned cart, nobody said no, the sale still died.
↗ Your fans have no time. Your Beer Club is the answer.
Jobs that follow them home. Kids with schedules more complicated than their own. A phone with forty apps asking for something. Friends they keep meaning to see. A gym membership they feel guilty about.
Multiply that by everyone on your list whose weeks look like theirs. That is your biggest online leak, and Shopify will never show it, because nothing visibly went wrong.
No abandoned cart, nobody said no, the sale still died.
↗ Your fans have no time. Your Beer Club is the answer.
FREQUENTLY ASKED QUESTIONS
Questions brewers actually ask
Six honest answers to the things you're probably already wondering.
If yours isn't here, bring it to the call.
If yours isn't here, bring it to the call.
How many breweries have you built this for?
Sparkle, mine. That's the honest answer. I built the Beer Club for my own brewery because nobody was going to build it for me. It opened in March: 18 members on day one, under 2,000 followers, no advertising. It crossed 40 in September. If you're reading this now, you're early. So no, I can't show you five case studies for now. What I can show you is a system I bet my own brewery on, running every month. That's why the guarantees are written down, and why you pay nothing until your Club is live: early clients take a bet on me, so I take the risk off the table.
My audience is bigger than Sparkle's. Does the same system scale?
The system is identical. Sparkle proved the mechanics on just 2,000 Instagram followers. What your bigger audience changes isn't the floor, it's how far past it you climb. I build you the same channel I built for myself. The first 50 are mine to deliver. Everything above that is your audience doing the work I can't do for you.
Will it just cannibalise my existing sales?
Some, yes. A few one-off buyers switch to the Beer Club and now pay on the 1st instead of whenever they remember. That is the smallest part of the story.
The sale you lose most often is the one that never happens. The fan sees the release, means to order tonight, and never does. The Beer Club removes the decision: one signup, then the beer arrives.
At Sparkle, 28 of the first 40 members had never ordered from the online store before joining. Now they pay every month. That is the bet behind the 50 members at launch guarantee.
Learn more in this article: Your fans have no time. Your Beer Club is the answer. Worth two minutes.
The sale you lose most often is the one that never happens. The fan sees the release, means to order tonight, and never does. The Beer Club removes the decision: one signup, then the beer arrives.
At Sparkle, 28 of the first 40 members had never ordered from the online store before joining. Now they pay every month. That is the bet behind the 50 members at launch guarantee.
Learn more in this article: Your fans have no time. Your Beer Club is the answer. Worth two minutes.
Will members actually stay, or churn after two boxes?
Some leave. That's true of any recurring model. The ones who stay are a specific kind of customer, and once you know who they are, you design the Club for them instead of guessing. It's also why I tell every brewery to launch with a single tier: one clear offer, built for the people who actually sign up, not five options that confuse everyone. And if the numbers slow down after launch, that's not the moment I step back. It's the moment I put in more time, not less.
Learn more in this article: The three people who actually sign up for your Beer Club. Give it a read.
Learn more in this article: The three people who actually sign up for your Beer Club. Give it a read.
What do I actually have to do during the four weeks?
Less than you'd think. A 60-minute kickoff, quick approvals along the way, and a launch session when the Club opens.
The one thing on you: promoting the launch. Your pre-launch waitlist page goes live in week one, so you've got four weeks to point your audience at it while I build. That's what fills the waitlist before you open. I build, you brew.
It doesn't stop at launch. For the first three months I run onboarding sessions with your team until you can grow the Club yourselves, and the monthly licence is me staying in the system, not walking away from it.
The one thing on you: promoting the launch. Your pre-launch waitlist page goes live in week one, so you've got four weeks to point your audience at it while I build. That's what fills the waitlist before you open. I build, you brew.
It doesn't stop at launch. For the first three months I run onboarding sessions with your team until you can grow the Club yourselves, and the monthly licence is me staying in the system, not walking away from it.
What happens to my Club if I stop paying?
Your members stay yours. They live in your Shopify store, their orders and payment details sit in Recharge under your account, and your email flows stay in your email tool. None of that is mine to take. What stops is the RIWAKA system running on top: the Beer Club page, the waitlist page, the top bar and pop-up, and the configuration I maintain. Cancel at the end of a term and you get a full export of everything before it comes down. You keep the customers. You stop paying for the machine.
READY TO LAUNCH
Your pricing card, designed before we ever talk.
Send me your brewery. In 5 days you get a pricing card built for it. Free. Then a 30-minute call to walk through it, and you decide if I build it.
Inside the best Beer Clubs in the world
